Indianapolis, Indiana (February 25, 2016) - Lucas Oil Products, Inc., a world leader in developing advanced motor oils and other lubricants for competition, high-performance, stock motorcycles and off-road all-terrain vehicles, both 2 wheeled and 4 wheeled, is pleased to announce the appointment of long-time motorcycle safety, education and rider rights advocate Michael Farabaugh as Director of its newly formed Lucas Oil Motorcycle Division.
"I am honored that Forrest Lucas and his team have selected me to head up what is, in effect, a brand new executive-level division within Lucas," Farabaugh said. "For more than a quarter century, Lucas has been researching, developing and manufacturing products that have extended the life and improved the performance of millions of motorcycles. They have also helped grow the sport by investing heavily in developing motorcycle programming for cable and network TV and by sponsoring numerous on track and off-road motorcycle events, racing teams and series."
"Lucas has always been deeply committed to supporting all aspects of motorcycling and the international family of motorcycle riders," Farabaugh added. "In starting this new division, we are not just reconfirming our commitment to motorcycling now and in the future, we are expanding it." A member of the American Motorcycle Association Hall of Fame and the Sturgis Motorcycle Hall of Fame, Farabaugh is also an original inductee into the Motorcycle Hall of Fame. For 50 years, Michael Farabaugh has been living a major portion of his life on two wheels and has been professionally and personally invested in protecting the lives and freedoms of riders for more than four decades. Michael along with his wife, Debby Farabaugh, has also hosted a motorcycle radio show for 5 years.
In 1980 Michael graduated from the first Motorcycle Safety Foundation Chief Instructor Program. He and his wife Debby, also an MSF instructor, have taught the MSF’s legendary package of survival skills to thousands of riders and instructor trainees from coast to coast. As a long time CEO and Executive Director of ABATE of Indiana, founder of the Meeting of the Minds and member of the American Motorcycle Association’s Board of Directors, he successfully lobbied many state legislatures into giving publically funded rider training parity with driver education in obtaining vehicle operator licenses.
"I had the pleasure of knowing and working with Michael on special projects several years before asking him to join Lucas Oil full time", Lucas Oil CEO Forrest Lucas said. "In everything he’s done, from testifying before the U.S. Senate in support of biker rights to organizing massive fund-raisers for our local children’s hospital, he impressed me with his professionalism, attention to detail and ability to organize and motivate people."
Forrest went on to say: "Aside from all those qualifications, he and his wife have ridden over a million miles on motorcycles using Lucas Oil and other lubricants. If you want a textbook example of a person who’s a perfect fit for heading up the Lucas Oil Motorcycle Division, Michael Farabaugh is the man." As Motorcycle Division Director, Farabaugh, also an accomplished photographer whose images of bikes, rides, roads and riders have appeared in dozens of internationally circulated magazines, calendars and posters, will be in charge of both dealer and consumer relations for the Lucas Oil line of motorcycle products and putting together a team of professionals to promote and sell the products.
Michael has set some ambitious goals to get Lucas Oil Motorcycle Products in front of retailers and the general public. A few of the action items include:
- Create a Lucas Oil Motorcycle team of techs, sales reps and marketing and promotions staff that can help promote and deliver the message that Lucas Oil has products for all types of motorcycle and off-road vehicles.
- Provide enhanced educational support, expanded sales tools and consistent communications with Lucas Oil Motorcycle Distributors and Partners.
- Create a regional Motorcycle Division office.
- Offer a dedicated motorcycle tech line – 855.462.9335
- Increase dealer awareness of Lucas Oil Motorcycle products and proprietary motorcycle-specific attributes.
- Increase Lucas Oil Motorcycle Products visibility at major motorcycle events and rallies; expand Lucas Oil Pit Stops and mobile oil changing stations.
- Create a new website dedicated to Lucas Oil Motorcycle Products offering a true 2-wheeled information portal complete with where to find Lucas Oil Products, tech tips, competition and event news, schedules for event appearances, sponsorships and Lucas Oil Pit Stops and oil changing stations and tech expert appearances, product news and instruction, fan pages for Lucas sponsored racers and other information of interest to riders of all motorcycle makes and models.
- Expand Lucas Oil Motorcycle Products presence online, social media and through print ads and articles in various motorcycle publications.
LUCAS OIL PRODUCTS, INC.
Forrest and Charlotte started Lucas Oil Products with the simple philosophy of producing only the best line of lubricants and additives available anywhere – Made in America and Sold to the World. Since its inception in 1989, Lucas has steadfastly adhered to this corporate objective and built their company upon a rock solid foundation of hard work, an unwavering commitment to customer satisfaction and constant investment in research and development to create an unparalleled line of premium products. Through innovative product research and development, Lucas Oil has a premium line of oils, greases and problemsolving additives for the trucking, automotive, marine, hot rods, motorcycles, racing, agricultural and industrial markets.
Lucas Oil Products main headquarters is in Corona, CA with a packaging and distribution plant in Corydon, IN.
