Established in 1969, RCR will share memories and iconic moments across their social media channels throughout August and September with #RCR45

WELCOME, N.C. (August 15, 2014) Marking the organization's 45th Anniversary in NASCAR, Richard Childress Racing will celebrate the milestone throughout August and September with creative content and stories from the past 45 years. Fans will be able to follow the discussion and share their favorite RCR memories via social networks using hashtag #RCR45.

It was on September 14, 1969 when Richard Childress entered the 44th race of the season at Talladega Superspeedway in the Talladega 500 making his first career Sprint Cup Series start. A race on NASCAR's center stage gave the 23-year-old driver the funding to establish RCR and racing as a full-time career. Childress made 285 starts behind the wheel before stepping aside from the driver's seat and assuming primary ownership role in RCR in 1981.

Over the next 45 days, RCR will showcase photographs, personal stories and interviews from those who have been with the organization throughout the years. Starting Sunday August 17, @RCRracing and www.rcrracing.com will feature daily throwbacks showcasing moments that shaped the motorsports organization. The content will also highlight the evolution of the team and technology to today's drivers and those who call the shots each weekend at the track 45 years later. Fans will also be able to read stories from those who have been with the company from its inception, reliving multiple championships, wins and iconic races over the past 45 years.

About Richard Childress Racing:

Richard Childress Racing ( www.rcrracing.com ) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2014 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios/American Ethanol/Bass Pro Shops Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/WIX Filters/ Kwikset Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Smokey Mountain Herbal Snuff/Anderson's Pure Maple Syrup Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager Chevrolet), Brendan Gaughan (No. 62 South Point Hotel & Casino/WIX Filters/ Smokey Mountain Herbal Snuff Chevrolet) and a multi-driver lineup with the No. 33 Chevrolet team.