Team Lucas – IT WORKS!
For information about marketing opportunities with Team Lucas, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.
What is Team Lucas?
It’s an entertainment package for race fans across the country and a dynamic advertising and marketing medium for company’s everywhere. Team Lucas showcases the Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling Series, Lucas Oil Modified Series Presented by LoanMart, Lucas Oil Off Road Racing presented by GEICO, Lucas Oil Drag Boat Series, Lucas Oil Speedway, Lucas Oil Production Studios, and yes, a presence in the the Indianapolis Colts Lucas Oil Stadium. In short, the most well rounded, action packed entertainment package ever offered. These Team Lucas entities represent over 300 annual live events and 300 plus hours of prime time programming on national and international levels, orchestrated by Executive Vice-President Bob Patison. All this adds up to enough adrenaline to stop your heart and then jump start it again! Team Lucas is a full circle grass roots marketing powerhouse designed to entertain the audience and perform for its partners!
What does it do?
There is a direct correlation between the huge branding success and raw sales growth Lucas Oil has experienced over the past 20 years and its involvement in “grass roots motorsports” plain and simple, it reaches the masses, it’s affordable, and it attracts the most awesome, loyal race fans in America. Team Lucas is the result of over two decade’s worth of planning, extensive market research, and some trial and error. It is the fruit of Lucas Oil’s hard work and passion and it is now available for others to reap the benefits.
What does it mean?
Recent partnerships with GEICO, General Tire, E3 Spark Plugs, Tonka, OPTIMA Batteries and Rockstar Energy Drink just sweetens the Team Lucas pie. These companies share our vision to support grass roots racing and marketing to offer more to our customers. They see that there is indeed strength in numbers and they give us the financial horsepower to go above and beyond the normal realm of entertainment. Our commitment is real, our partners are strong and our success will only continue to mount.
Team Lucas – IT WORKS!
For information about marketing opportunities with Team Lucas, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.
The Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, features the world’s fastest outdoor motocross racers, racing aboard the best bikes each factory offers, on the roughest, toughest tracks in the world. Motocross racing is survival of the fittest as well as the fastest every weekend; it’s where legends like Ricky Carmichael, Jeremy McGrath, James Stewart, and Ryan Villopoto were built. For more information please visit www.AlliSports.com/motocross.
The 2014 season marks the twenty-third year of sanctioning Sprint Car racing for the American Sprint Car Series, which brings the best of Sprint Car racing to dozens of different tracks throughout the nation and into Canada. Anchored by the Lucas Oil American Sprint Car Series, ASCS also consists of eight different Regions throughout the nation. For more information please visit www.ASCSRacing.com.
The premiere pulling series in the United States, the highly popular Lucas Oil Pro Pulling League tours the country showcasing the most extreme vehicles and the most talented pulling drivers in the world. Featuring eight different vehicle classes from four engine, 5000+ horsepower tractors, to flame throwing jet turbine powered semi-trucks, it is a uniquely American competition that highlights the combination of sheer horsepower and driver skill. For more information please visit www.ProPulling.com.
The Lucas Oil Late Model Dirt Series is the premier national touring sanctioning body for dirt super late models. The Series will sanction 47 events in 19 different states in 2014. These Lucas Oil Late Model Dirt racecars are on the cutting edge of technology in construction and are powered by 800 horsepower V-8 engines based on the Chevy, Ford and Mopar power plants. Nothing is “stock” about these $70,000 machines that provide dirt slinging, sideways, door-to-door racing action lap after lap. The in your face excitement of a Lucas Oil Late Model Dirt Series event is second to none in motorsports! For more information please visit www.LucasDirt.com.
It’s no secret that NASCAR style of racing is hugely popular in America, but every professional motorsports series in the world needs a feeder system to expose and develop new driving talent. The Lucas Oil Modified Series is our very successful answer to that need. Now in its tenth year, the series is known for extremely competitive racing at some of the finest racing facilities in the Western United States. More often than not an event will attract more than 50 of the finest racing talent around. This is circle track racing at its finest. For more information please visit www.LucasOilModifieds.com.
The Lucas Oil Off Road Racing Series is the evolution of the long-standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off-road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan-friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.LucasOilOffRoad.com.
The GEICO AMA EnduroCross series, fueled by Monster Energy and presented by Lucas Oil incorporates various elements of extreme off road racing into a Supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole...and even a few special obstacles like giant tires thrown in! Known as the "toughest racing on two wheels," this indoor off road racing will certainly keep you on your feet. For more information please visit www.EnduroCross.com.
Kevin Mckay uses Lucas High Performance Motorcycle Oils in 2000 Harley Softtail
Written by Melissa WonserJust going to let you know That I have a 2000 Harley softtail and love the 20-50 oil for bikes. Me and My wife love to take long road trips and now I dont have to stop and have service done every 2500 miles. We have 125,000 on her and she ant see any other oil but Lucas. And the Harley Dealership in Dallas,tx cant Believe the miles. I am going for 200,000 we use the 20-50 in all 3 oil cavities. just wanted to say : THANKS FOR THE OIL .
Thanks Kevin and Angela Mckay
Denton,Tx
WELL YOU DID IT AGAIN, just about the time I think you can't get better, you do. Finally got your motorcycle oil in and put inboth my 1977 harley and my wife's 2002 harley. And you know what it is like haveing 2 new rides, quiter, cooler, smother, easer shifting and better gas milage. so there you have it everything I have that has oil or greese has Lucas in it. Thanks Bill Willoughby Mt.Sterling KY P.S. the ol merc 450000 miles still like new. and yes Forrest I still put Lucas on my breakfest ceral
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I read the story of Lucas Oil in this month's Roadracing World and Motorcycle Technology. Wow, I just thought you all were a gimmick. I'll be looking into using Lucas Oils in my race bike, street bike, dirt bike and cars. Not just because you support the sport, but because you support the American worker.
Thank you!
Anthony Rosati
Thomas uses Lucas Oil Synthetic 10w 30 and found his Honda CBR1000RR runs cooler, has less noise, shifts smoother, and starts easier
Written by Melissa WonserTo Whom It May Concern,
My name is Thomas Turner and I work at Bruce Rossmeyers Destination Daytona Harley Davidson. I recently started using the Lucas Oil Synthetic 10w 30 motor oil in my Honda CBR1000RR and I am very impressed with the results. My bike runs cooler, has less noise, shifts smoother, and starts easier than ever before! I have tried every oil out there and I will now only use your product. I am very happy with this oil and I will definately recommend it to all of my friends and family. Thank you very much!
Sincerely,
Thomas Turner
Daryl from Daytona is pleased with Lucas Synthetic Oils since his R1 runs cooler, quieter, and shifts smoother than ever
Written by Melissa WonserTo whom it may concern,
My name is Daryl Domago, I am the design center manager at Bruce Rossmeyers Harley Davidson in Daytona beach. I have now used Lucas synthetic for three consecutive oil changes in my 2000 R1. I have had great success with this product and will continue to use it for a very long time. The bike has 70000 miles on it and runs cooler, quieter, and shifts smoother than ever. I am very pleased with this product. I have had such success with it. I have used a dozen different oils trying to find something I can trust and rely on in the blistering temperatures that I face with in town driving in Daytona. Thank you Lucas for giving me confidence in your product, Keep up the good work! I will continue to pass the word!
Sincerely,
Daryl "The Dragon" Domago
JR Hall Says his Harley Davidson runs smoother, quieter, and cooler with Lucas 20w50 synthetic Motorcycle Oil
Written by Melissa WonserI just wanted to let you know about my experience with your Lucas motorcycle products. I have 30,000 miles on my Harley Davidson FLHTCUTG and live in South Texas where the temperatures are warm all year around. This is my sixth Harley Davidson since the early seventies. For some reason this engine 103 CC has ran hot and made a lot of valve train noise. I've tried the HD 360
oil 20w50-60w, screaming eagle Syn 3 (screaming eagle synthetic blend), Valvoline 60w racing oil, Valvoline 20w50 motorcycle oil, Castrol RS V-twin ST synthetic 20w50 motorcycle oil, Redline synthetic 20w50-20w60, Amsoil 20w50-60w, Mobile 1 V-twin, Drag Specialist 25w60, and Torco V-series 60w.
I tried your Lucas 50w petroleum and the V twin 50w synthetic both were better, however, your Lucas 20w50 synthetic (10702) is by far the best performing oil of all. The Lucas 20w50 synthetic is smoother, by far the quietest, cooler and the engines performance is awesome. I was so impressed that I went out and purchased your Lucas primary oil (10790) and the V twin gear oil (10791). I have tried all the Harley Davidson appropriate fluids (Formula +, Syn 3), Mobile 1 V-twin, Redline primary & transmission oils, Spectro for the six speed transmission, Bikers choice primary & transmission oils, and Drag Specialist primary & transmission oils.
By far the Lucas in the primary and transmission out performs the previous mentioned oils & lubes once again. After changing the primary & transmission with the Lucas products I went for a 360 mile ride with temperatures right around 97 degrees. The motorcycle performed so well and was so quiet I thought I had lost my hearing. Man what a difference!!! I'm going to spread the word about your product's to my 250 other HOG members and will gladly express my great experiences with other bikers in the future.
Thank you for the great products from your Lucas Motorcycle Division:
JR Hall