What is Team Lucas?

It’s an entertainment package for race fans across the country and a dynamic advertising and marketing medium for company’s everywhere. Team Lucas showcases the Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling Series, Lucas Oil Modified Series Presented by LoanMart, Lucas Oil Off Road Racing presented by GEICO, Lucas Oil Drag Boat Series, Lucas Oil Speedway, Lucas Oil Production Studios, and yes, a presence in the the Indianapolis Colts Lucas Oil Stadium. In short, the most well rounded, action packed entertainment package ever offered. These Team Lucas entities represent over 300 annual live events and 300 plus hours of prime time programming on national and international levels, orchestrated by Executive Vice-President Bob Patison. All this adds up to enough adrenaline to stop your heart and then jump start it again! Team Lucas is a full circle grass roots marketing powerhouse designed to entertain the audience and perform for its partners!

What does it do?

There is a direct correlation between the huge branding success and raw sales growth Lucas Oil has experienced over the past 20 years and its involvement in “grass roots motorsports” plain and simple, it reaches the masses, it’s affordable, and it attracts the most awesome, loyal race fans in America. Team Lucas is the result of over two decade’s worth of planning, extensive market research, and some trial and error. It is the fruit of Lucas Oil’s hard work and passion and it is now available for others to reap the benefits.

What does it mean?

Recent partnerships with GEICO, General Tire, E3 Spark Plugs, Tonka, OPTIMA Batteries and Rockstar Energy Drink just sweetens the Team Lucas pie. These companies share our vision to support grass roots racing and marketing to offer more to our customers. They see that there is indeed strength in numbers and they give us the financial horsepower to go above and beyond the normal realm of entertainment. Our commitment is real, our partners are strong and our success will only continue to mount.