CYPRESS, California October 21, 2014 (PRNewsWire) - Clarion Corporation of America announced today the addition of Lucas Oil Products, Inc. as the newest 'Clarion Builds' Silver-Level premium partner on the program's first vehicle restoration project.
Clarion Builds is an innovative marketing program initiated by Clarion to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners, hand-selected for each individual project. The program is designed to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media.
"Lucas Oil has an enviable reputation in the industry for not just providing a premium line of oils, greases and problem solving additives, but also for the fact that they are true enthusiasts when it comes to cars and racing," stated Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America. "Today, Clarion Builds is all about iconic cars and trucks and everything in between including the lifestyle that goes with our fans and followers so it is great to have an excited, interested and caring partner like Lucas Oil be part of our program."
"Lucas Oil is extremely pleased to become a partner in the Clarion Builds program," stated Manny Gutierrez, Director of Marketing for Lucas Oil Products, Inc. "All Clarion Builds partners share the same values of delivering performance, reliability and true commitment to product research all of which are aimed to deliver full satisfaction to our customers. Given that, our collective Clarion Builds partnership is a definite win-win for not just the program, but also for the companies involved and our loyal customers."
The first Clarion Builds project, the ground up restoration of a 1974 BMW 2002, an iconic modern classic, will be a work of art at the completion of the project. Clarion and its key partners, including Lucas Oil, aim to bring fans and followers specific project details throughout the different phases until its full completion.
