WAYCROSS, GA (May 21, 2014) - This year's ASi Racewear Crown Jewel Cup - Presented by Dirtondirt.com point standings starts this weekend at Lucas Oil Speedway with the running of the Lucas Oil Show-Me 100. The Crown Jewel Cup program will award points to drivers at the nine (9) crown jewel cup races within the series schedule that pay more than $10,000 to win. The driver that maintains perfect attendance throughout the season and earns the most points within these nine races will receive a $10,000 bonus at the championship awards banquet.

Drivers finishing second and third in the CJC points will also receive cash awards, compliments of DirtonDirt.com. Jimmy Owens of Newport, TN won last year's Crown Jewel Cup point standings and took home the one of a kind trophy and the cash award.

"We are thrilled to be associated with the Lucas Oil Late Model Dirt Series and the Crown Jewel Cup program. The added bonus really gets everyone pumped up a little more at the big races and we enjoy recognizing these drivers. Michael Rigsby of DirtonDirt.com and I partnered together on this Crown Jewel Cup program and we hope to grow it every year. We are looking forward to another great year on the tour and seeing all the great fans of the series at the ASi trailer at the events in 2014," stated Gene Ullman, owner of ASi Racewear.

The 2014 Crown Jewel Cup Races include: May 23-24th $30,000 to Win Lucas Oil Show-Me 100, Wheatland, MO.; June 13-14th $20,000 to Win Clash at the Mag, Columbus, MS.; July 18-19th $30,000 to Win Silver Dollar Nationals, Greenwood, NE.; August 8-9th $50,000 to Win Sunoco North/South 100, Florence, KY.; August 15-16th $40,000 to Win COMP Cams Topless 100, Batesville, AR.; August 31st $25,000 to win Hillbilly Hundred, Ripley, WV.; September 19-20th $20,000 to win Jackson 100, Brownstown, IN.; September 25-27th $40,000 to Win Lucas Oil Knoxville Late Model Nationals, Knoxville, IA; October 17-18th $50,000 Dirt Track World Championship, Portsmouth, OH.

To learn more about ASI Racewear visit their official website at www.asiracewear.com. To learn more about DirtonDirt.com  visit their website at www.Dirtondirt.com.

The first crown jewel event of year starts this Thursday, Friday and Saturday at Lucas Oil Speedway in Wheatland, MO. with the 22nd Annual Lucas Oil Show-Me 100, - Presented by ProtectTheHarvest.com.

For tickets and see the full schedule of events for this weekend's events visit www.lucasoilspeedway.com.

For the latest breaking news about the Lucas Oil Late Model Dirt Series, including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt.

About Lucas Oil Late Model Dirt Series

Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcasted on four TV Networks in 2014 including CBS, NBC Sports, CBS Sports Network and MAVTV American Real Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.

About MAVTV American Real Network

MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It's a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.

About Lucas Oil Products

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.

In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV. More information about Lucas Oil Products, Inc. visit the company website at www.lucasoil.com.